News broke late yesterday that Google was preparing to launch a new site call Knol that will combine parts of Wikipedia and Squidoo to create a new user generated authoritative online knowledgebase of everything.All the details aren’t fully clear yet. What we do know is that Google will offer a revenue share from each page: “If an author chooses to include ads, Google will provide the author with substantial revenue share from the proceeds of those ads,” although we don’t know at this stage how much. We know that unlike Squidoo or other sites who offer a percentage share of advertising revenue, Knol cuts out the middle man. Think of it this way; presuming Google normally splits 50% (no one knows the exact number, at it changes at different levels) of revenue from an Adsense unit with a normal publisher, in the case of someone like Squidoo or even a blog with writers writing on a rev share model they then get a percentage of the 50%; Knol on the other hand could offer a proper 50% of the actual original cost of the ad, not a percentage of the percentage: that is not only a great big advantage, it’s also verging on unfair competition.

Okay fine, want to call it knol? guess google is also going into Industrial Cleaning Systems  ? seems to be such a company and is hosted at 040 Hosting. and google ?